Target.com
Adore your abode: Free shipping on select furniture
Circuit City
Get Mom what she really wants at Circuit City
uBid.com Alerts
All the Best in GPS! Going Fast – uBuyit Now!
28 HP Laptops Starting at $1!
End of the Month Clearance – Large Lots at Low Prices!
Express Auctions at uBid.com – 30 Min. Auctions Starting at $1!
Show Mom You Care with a Gift from uBid.com!
Olympus Digital Cameras Starting at $1!
Rent.com
Find Your Mover through Rent.com
Counting Crows
New Song Of The Moment and More on CountingCrows.com
Susan McCue, ONE.org
This email is not for you
Bono and American Idol Join Forces for ONE.org
Amazon.com
Buy Three Books, Get a Fourth Free at Amazon.com
Symantec Store
Save $20 when you upgrade to Norton 360
Buy.com Deals
SanDisk Sansa MP3 Player = $49.97
Gaming Mouse = $12.99, MP4 w/ FM Recorder, DVD Writer,..
VCOM Software
New Partition Commander 10 – Class Leading Partitioning
Pacific Amphitheatre
Pacific Amphitheatre Internet Only Presale
Gateway
$499 Gateway Notebook. Today Only.
AT&T Universal Card
New Balance Transfer Offer for You
National Body Challenge
Slim for Summer, 7 Reasons You Don’t Lose Weight & MORE Healthy, Delicious Recip…
American Express
Earn a Delta flight fast: Up to 17,500 bonus miles
Cougfan.com
Get more from Cougfan.com
info@kinnaeevents.com
FINAL SPRING HALF MARATHON SELLING OUT – REGISTER NOW
Classmates.com
Now see and read All Class of 1998 bios, photos, and Q&As
Tickle
Exciting new changes at Tickle
TransUnion
Your 3 credit scores…now through May 1st
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David · April 30, 2007 at 9:22 pm
I like how companies like Buy.com, Gateway, and Symantec didn’t pull their punches with a straight forward approach saying, “Here’s the cost!”. I’d feel a little more comfortable spending my valuable mouse-clicks on these emails than others that try to creatively attract my attention.
Another interesting thing with a few of these examples is that they seem to try to drive traffic to a particular feature within their site. For example, Target.com – “Adore your abode: Free shipping on select furniture”, and Rent.com – “Find Your Mover through Rent.com”, each address a specific feature. That sort of straight forward messaging would be pretty effective on me.
Lewis · April 30, 2007 at 10:25 pm
Great catches! I think I’m like you and prefer to be treated like a human and not an idiot. So be straightforward with me and not crazy in my face. Also, I think the personalized messaging (sending to a specific section within the site) is a really nice touch!