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Contest: Market the HookorSink.com Shoe
10 Comments · Posted by Lewis Wright in Marketing News
The HookorSink.com’s first ever contest! Winner would be guaranteed $25,000 if staff wasn’t short about $24,980. So instead the winner will get a free movie and popcorn at any AMC Theater (still a $20 value) along with eternal bragging rights. So lace up your creative mindset and get ready for some marketing fun!
Background: HookorSink.com has decided to jump into the shoe market with a simple design for every day walking (Nike logo has been replaced with cool Hookorsink.com logo thanks to Jonathan). There are some heavy hitters already dominating the industry so HookorSink.com will need to jump onto the scene with a splash!
Target Audience: The initial design will target mostly males between the ages of 25-35 who are the newcomers to Corporate America. Average household income ranges between $80k and $120k. The most common car driven are BMW’s. Most own an iPod.
Objective: Using the design shown above create a name for the shoe along with a slogan that will help distinguish it in a highly competitive market.
Judging: The contest will be closed at 5pm Friday (11/9). The winner will be announced Monday (11/12). Multiple submissions are allowed and must be entered as a “comment” to this post. Equal value will be given to submissions first all the way through last.
There’s no pressure to do anything great or anything at all so have fun. If nobody submits an idea then HookorSink.com gets to go to the movies all alone and that would be terrible so give it a shot.
DISCLAIMER: THERE IS NO REAL HOOKORSINK.COM SHOE! (image taken from Nike.com’s interactive “Create your own shoe”)
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ARLENE MIRANDA · November 9, 2007 at 8:31 am
Ok Lewis, here’s my two entries:
name: Merc (short for Mercury, the god of flight)
slogan: Take flight anywhere
name: Crius
slogan: Simply fast.
Hannah · November 9, 2007 at 9:42 am
My entries:
Name: SNAP
Slogan: Snap Into Action.
Product (Instead of laces, the shoe will use snaps so you can put them on and snap into action.)
Name: MINE
Slogan: You’re it.
Lew · November 9, 2007 at 10:37 am
name: TBX (trail blazer extreme)
slogan: Lead On!
Sam White · November 9, 2007 at 10:42 am
name: Kicker
slogan: Kick some ass
Rachel Fransz · November 9, 2007 at 10:57 am
Name: Rain Walker
Slogan: flurry, fall, flood with style
Adam Mercado · November 9, 2007 at 1:43 pm
Name: Tone Locs
Slogan: Cool defined.
Jonathan · November 9, 2007 at 2:05 pm
Name: Warship
Slogan: At war with gravity.
Name: Vite
Slogan: Fast. Even if your not.
Slogan: Engineered by smart people.
Name: Sync
Slogan: Because life has a rhythm.
David · November 9, 2007 at 2:18 pm
Name: “The Shoe”
Slogan: “Takin’ it to the streets” – this is also the music to be used in the campaign (The Eagles)
Name: “Kickers”
Slogan: “Comfort for kicking around town”
Name: “Street Walkers”
Slogan: “Pimp out your feet”
Name: “O-Sole ‘O’ Me-o”
Slogan: “Italian design, but comfortable”
Kannazona · November 9, 2007 at 4:34 pm
Option 1:
Name: SHOOZAM!
Slogan: Put ‘em on, and you’re GONE!
Option 2:
Name: Azzphaltz
Slogan: Protect yo’ turf!
(co-written w/Christine M)
Lewis Wright · November 9, 2007 at 5:49 pm
The contest is closed. Please look forward to the winner, which will be announced on Monday.