Comments for Hookorsink.com http://hookorsink.com Market this! Sat, 04 Oct 2008 19:14:04 -0700 hourly 1 http://wordpress.org/?v=3.1.3 Comment on How to Make Money? by nathanscruggs http://hookorsink.com/2008/09/05/how-to-make-money/comment-page-1/#comment-381 nathanscruggs Sat, 04 Oct 2008 19:14:04 +0000 http://hookorsink.com/competitive-marketing/how-to-make-money/#comment-381 Lewis, I'm seriously considering your offer to come back to the ECD team. Let me know if there's still a place for me, and I'm there. I'm serious. :-) Lewis, I’m seriously considering your offer to come back to the ECD team. Let me know if there’s still a place for me, and I’m there. I’m serious. :-)

]]> Comment on How to Make Money? by Lewis Wright http://hookorsink.com/2008/09/05/how-to-make-money/comment-page-1/#comment-382 Lewis Wright Fri, 03 Oct 2008 15:48:24 +0000 http://hookorsink.com/competitive-marketing/how-to-make-money/#comment-382 Nice to hear you're doing some new work, sounds like you got the job? Nice to hear you’re doing some new work, sounds like you got the job?

]]> Comment on How to Make Money? by Chris G. http://hookorsink.com/2008/09/05/how-to-make-money/comment-page-1/#comment-383 Chris G. Fri, 03 Oct 2008 13:56:18 +0000 http://hookorsink.com/competitive-marketing/how-to-make-money/#comment-383 Well, so far I've done some post-production for a Nike concept shop and some landing page stuff for Modells.com redesign (yet to launch). A BIG change from freecreditreport.com. Soak up the valuable lessons to be learned and split. Grow. Expand. Even buy new shit. It's a voluntary system. You don't have to buy a credit score and you certainly don't have to work for FCR. All companies in existence provide a service or product people need or want at a competitive price or they won't survive long. (Depends on your view of the government's role in the marketplace) Spending money convincing people the value of their offer is better is a competitive component which is good for the consumer. It's really just another business expense. If the vast majority of adults can't muster the effort it takes to do the research of what they are buying is needed, affordable, helpful etc, then they deserve the respective outcomes. That's called "competition of responsible thinking adults." Fail to make the right decisions, I will have no problem buying your stuff on craigslist or from the bank. Impulse buying is merely the byproduct of living in one of the most prosperous economic systems in the world. Destroy the engine that promotes competition and maybe we can all live equally miserable. ;-) I read some crap where some kook baseball little league decided to not count the score so their precious darlings wouldn't get their feelings hurt. Some schools also want to ban dodgeball. "Some school districts that do not want to ban dodge ball have instead decided to change the rules to make it less violent. In several districts, kids who are hit with the ball get to re-enter the game so there are no hurt feelings." timeforkids.com Well, so far I’ve done some post-production for a Nike concept shop and some landing page stuff for Modells.com redesign (yet to launch). A BIG change from freecreditreport.com. Soak up the valuable lessons to be learned and split. Grow. Expand. Even buy new shit. It’s a voluntary system. You don’t have to buy a credit score and you certainly don’t have to work for FCR.

All companies in existence provide a service or product people need or want at a competitive price or they won’t survive long. (Depends on your view of the government’s role in the marketplace) Spending money convincing people the value of their offer is better is a competitive component which is good for the consumer. It’s really just another business expense. If the vast majority of adults can’t muster the effort it takes to do the research of what they are buying is needed, affordable, helpful etc, then they deserve the respective outcomes. That’s called “competition of responsible thinking adults.” Fail to make the right decisions, I will have no problem buying your stuff on craigslist or from the bank.

Impulse buying is merely the byproduct of living in one of the most prosperous economic systems in the world. Destroy the engine that promotes competition and maybe we can all live equally miserable. ;-)
I read some crap where some kook baseball little league decided to not count the score so their precious darlings wouldn’t get their feelings hurt. Some schools also want to ban dodgeball. “Some school districts that do not want to ban dodge ball have instead decided to change the rules to make it less violent. In several districts, kids who are hit with the ball get to re-enter the game so there are no hurt feelings.” timeforkids.com

]]> Comment on E-mail Best Practices: Amazon.com by Hannah http://hookorsink.com/2008/03/31/e-mail-best-practices-amazoncom/comment-page-1/#comment-379 Hannah Thu, 03 Apr 2008 21:40:04 +0000 http://hookorsink.com/email-marketing/e-mail-best-practices-amazoncom/#comment-379 This is one of the many reasons I love Amazon. Believe it or not, I actually enjoy receiving their emails. I tend to click on every email they send me, and later file them in a folder dedicated to Amazon. The only other company I do this for is Starbucks. They have good emails, too =) This is one of the many reasons I love Amazon. Believe it or not, I actually enjoy receiving their emails. I tend to click on every email they send me, and later file them in a folder dedicated to Amazon. The only other company I do this for is Starbucks. They have good emails, too =)

]]> Comment on Yahoo! May Be a Good Idea by Lewis Wright http://hookorsink.com/2008/03/19/yahoo-may-be-a-good-idea/comment-page-1/#comment-376 Lewis Wright Wed, 19 Mar 2008 20:41:05 +0000 http://hookorsink.com/marketing-news/yahoo-may-be-a-good-idea/#comment-376 I'd rather take slow correct turns than fast wrong ones. Every move I see Yahoo making recently is like "what were they thinking?" For example, why on earth would they go begging Ruport Murdoch to bail them out? And you think Microsoft would limit what Yahoo would be able to do? I’d rather take slow correct turns than fast wrong ones. Every move I see Yahoo making recently is like “what were they thinking?” For example, why on earth would they go begging Ruport Murdoch to bail them out? And you think Microsoft would limit what Yahoo would be able to do?

]]> Comment on Yahoo! May Be a Good Idea by Lew http://hookorsink.com/2008/03/19/yahoo-may-be-a-good-idea/comment-page-1/#comment-377 Lew Wed, 19 Mar 2008 18:11:47 +0000 http://hookorsink.com/marketing-news/yahoo-may-be-a-good-idea/#comment-377 Couple of things. I would suggest that Yang was looking out for the best interests of shareholders with his posturing. That is part of his job as CEO. Unfortunately for Yahoo!, looks as though leverage to drive the price up to Microsoft isn't there. Nice try though. Have to give him that. Or do you? The other point might be less about business and more about culture. Is there anyone who doesn't think that Microsoft is a bloated bureaucracy? An adjective never used seriously to describe Microsoft recently would be swift. Resistance to being absorbed into the behemoth that is Microsoft makes a lot of sense from a corporate culture perspective. Microsoft won't be confused with companies that adapt to the marketplace swiftly. They are akin to a fleet of battleships. It takes a long, long time for the fleet to change course. But when it does, you don't want to be staring down the barrels of their weapons. In short, you're right on with your basic premise. Take the money and run! Couple of things.

I would suggest that Yang was looking out for the best interests of shareholders with his posturing. That is part of his job as CEO. Unfortunately for Yahoo!, looks as though leverage to drive the price up to Microsoft isn’t there. Nice try though. Have to give him that. Or do you?

The other point might be less about business and more about culture. Is there anyone who doesn’t think that Microsoft is a bloated bureaucracy? An adjective never used seriously to describe Microsoft recently would be swift. Resistance to being absorbed into the behemoth that is Microsoft makes a lot of sense from a corporate culture perspective.

Microsoft won’t be confused with companies that adapt to the marketplace swiftly. They are akin to a fleet of battleships. It takes a long, long time for the fleet to change course. But when it does, you don’t want to be staring down the barrels of their weapons.

In short, you’re right on with your basic premise. Take the money and run!

]]> Comment on Marketing Without Blacks by Chris G http://hookorsink.com/2008/01/29/marketing-without-blacks/comment-page-1/#comment-375 Chris G Wed, 13 Feb 2008 02:10:13 +0000 http://hookorsink.com/marketing-news/marketing-without-blacks/#comment-375 For me, when it comes to diversity, diversity of thought is more important than the diversity of skin color. Ideas are what is important. For example; If the concept sucks, doesn't matter who got the role. For me, when it comes to diversity, diversity of thought is more important than the diversity of skin color.

Ideas are what is important. For example; If the concept sucks, doesn’t matter who got the role.

]]> Comment on Marketing Without Blacks by Cougar Lew http://hookorsink.com/2008/01/29/marketing-without-blacks/comment-page-1/#comment-374 Cougar Lew Wed, 30 Jan 2008 04:46:05 +0000 http://hookorsink.com/marketing-news/marketing-without-blacks/#comment-374 If I get your point, diversity in marketing/advertising, there is a fair amount of just that. It makes sense that since there is a tremendous diversity of products being marketed, reasonably sensible campaigns would have to be diverse. Seems to me that if a campaign isn't targeted appropriately, it won't prove to be very effective. The commercials played during the Super Bowl last year weren't targeting the NFL, they targeted diverse markets with a variety of product pitches. The racial diversity probably matches the audience being targeted by advertisers. As for "white and gorgeous" being the mantra of blindly droned by corporations, the first thing that came to mind is the recent campaign of Apple comparing the Mac, a laid-back unshaven casually dressed young white male, to the PC, an overweight bespectacled polyester suited buffoon. Lovable buffoon, but portrayed as someone out of step with current technology. In my opinion, neither white male is all that good looking. There are plenty of examples to support either position. Marketing by it's very nature should be diverse. It should be creative. Reasoned minds will agree with you that rejecting people because of race, religion or sexual preference is abhorrent. I would suggest that the majority of marketing and corporate executives are reasoned minds. They also are focused on selling their products. Uht Oh... The halftime show for this year's Super Bowl is an old white guy, Tom Petty. Thank goodness he isn't very good looking! If I get your point, diversity in marketing/advertising, there is a fair amount of just that. It makes sense that since there is a tremendous diversity of products being marketed, reasonably sensible campaigns would have to be diverse. Seems to me that if a campaign isn’t targeted appropriately, it won’t prove to be very effective. The commercials played during the Super Bowl last year weren’t targeting the NFL, they targeted diverse markets with a variety of product pitches. The racial diversity probably matches the audience being targeted by advertisers.
As for “white and gorgeous” being the mantra of blindly droned by corporations, the first thing that came to mind is the recent campaign of Apple comparing the Mac, a laid-back unshaven casually dressed young white male, to the PC, an overweight bespectacled polyester suited buffoon. Lovable buffoon, but portrayed as someone out of step with current technology. In my opinion, neither white male is all that good looking. There are plenty of examples to support either position.
Marketing by it’s very nature should be diverse. It should be creative. Reasoned minds will agree with you that rejecting people because of race, religion or sexual preference is abhorrent. I would suggest that the majority of marketing and corporate executives are reasoned minds. They also are focused on selling their products.
Uht Oh… The halftime show for this year’s Super Bowl is an old white guy, Tom Petty. Thank goodness he isn’t very good looking!

]]> Comment on 50 Cent & The Beatles – Marketing Hype by gh http://hookorsink.com/2007/10/11/50-cent-the-beatles-marketing-hype/comment-page-1/#comment-303 gh Mon, 28 Jan 2008 17:41:02 +0000 http://hookorsink.com/competitive-marketing/50-cent-the-beatles-marketing-hype/#comment-303 Hello everybody. It's concerning about: http://en.wikipedia.org/wiki/The_Beatles_record_sales,_worldwide_charts Excuse me, but it's not all the worldwide records who have exploded the Beatles during their short careers. Only 8 years: 1962-1970. No, in reality, it's only the worldwide records who were still valid until December 31, 1999. (Late 20th century). And at this precise date, nobody can't rivalise. All these records are still valid today. This is the truth, you can check. It's incredible, because the Beatles career lasted only 8 years: 1962-1970. And on December 31, 1999, The Beatles no longer existed since 29 years. All statisticians are in agreement: People may never match the Beatles, because it is impossible to achieve the same feat with a career of only 8 years: 1962-1970 Hello everybody.
It’s concerning about:
http://en.wikipedia.org/wiki/The_Beatles_record_sales,_worldwide_charts
Excuse me, but it’s not all the worldwide records who have exploded the Beatles during their short careers.
Only 8 years: 1962-1970.
No, in reality, it’s only the worldwide records who were still valid until December 31, 1999. (Late 20th century).
And at this precise date, nobody can’t rivalise.
All these records are still valid today.
This is the truth, you can check.
It’s incredible, because the Beatles career lasted only 8 years: 1962-1970.
And on December 31, 1999, The Beatles no longer existed since 29 years.
All statisticians are in agreement:
People may never match the Beatles, because it is impossible to achieve the same feat with a career of only 8 years: 1962-1970

]]> Comment on And The Winner Is… by Hannah http://hookorsink.com/2007/11/12/and-the-winner-is/comment-page-1/#comment-373 Hannah Mon, 26 Nov 2007 21:17:34 +0000 http://hookorsink.com/marketing-news/and-the-winner-is/#comment-373 Isn't Sync another way of sayng "Sink"? Isn’t Sync another way of sayng “Sink”?

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