It's cool, it's Google but it's not on Verizon yet.

If there’s any question where my four year old gets his repetitive instincts from you have to look no further than my daily, sometimes hourly, checking for any news of the Nexus One availability on Verizon. The first phone from Google is listed as available in Spring of 2010 on it’s own website. What does that mean? Rumors flew that they would announce it back in March at the annual cell phone conference. Nope. Then Verizon had big news about new phone launches so of course it would be included. Nope. In fact, the HTC Incredible has been announced for April 29th without even a peep about the Nexus One.

Rumor has it (meaning any writing on the Internet at all that I could find, true or false) that Apple is suing HTC, the maker of the Nexus One, for patent infringement. That means we won’t get word of it until that’s been settled. Dude, seriously… not cool.

There’s a difference between creating demand and exhausting enthusiastic fans. Not too long ago the Wii was so popular you couldn’t get your hands on it unless checking websites dedicated to tracking their shipment and then parking out front of a store with your coffee and McMuffin. The demand was huge for a couple years. That’s impressive. In fact, nothing significantly better has come out since. The slow movement of upgrades along with an inflow, albeit slow, of products kept society salivating for more. Those are two luxuries Google doesn’t have.

Before it’s launch I’ve already been reading about several other products that are better than the Nexus One so that by the time it comes out I won’t need it. Heck, if I wasn’t so grumpy with Apple ignoring the Flash player on it’s phone I might even take a look at the iPhone (especially since it is coming out with OS4).

Ultimately I still intend to get the Nexus One but I can’t help the poor information Google has delivered for it’s arrival on Verizon. It may not be the best phone out or severely limited on how many fingers you can use to navigate but it will be a historic purchase as it’s the first phone Google’s put it’s ugly logo on. And if you didn’t know already, I am a huge Google-whore. But come ON, where’s the Nexus One already?

Apple · availability · google · htc · incredible · iPhone · mobile · nexus one · phone · verizon

As websites began to explode into popularity most people HAD to have one. They didn’t know why or what they would do with it but for heaven-sakes they needed an Internet presence. As the creation process began everyone’s first instinct was to make it cool by adding lots of pages, interesting by adding animation and important by adding links to other websites that were… well, important.

Fast forward to 2010 and all those assumptions need to be questioned. Lots of my clients still feel that this is the appropriate way to start. Unfortunately, all these things typically miss the point of their website. This tool can be so many things and it’s important to mold it to your company, not the other way around.

Even large companies often make the mistake of adding too much information. This makes it difficult to navigate, confusing and often impossible to actually find what you are looking for. Keep things simple, only add the content that is necessary to meet visitor expectations.

Animations and *gulp* Flash splash pages are yesterdays-yesterday. I specialize in Flash intro’s so it’s very difficult to see my niche get left behind. Before you scrunch your nose consider this, the very way people will interact with the Internet is evolving. The iPhone and iPad will probably be remembered as significant markers in the evolution of Web. Web 2.0 will now be Web Mobile. Apple has taken a strict stance against Flash and specifically call it out in their Terms & Conditions to prohibit it on their products. As the market share grows for these mobile surfing devices companies are being forced to remove all Flash.

That’s not the point though, the animations aren’t cool any more. Any distraction for visitors that prevents them from getting what they want should be thrown out. Of course, if those distractions generate revenue they get a different set of standards.

A common misconception about links to other sites is that it makes you look important. It’s the exact opposite actually, making the destination sites seem more important. Anyone even sort of familiar with Search Engine Optimization practices can attest that INCOMING links from popular sites is what makes you look important. Makes sense right? I can link this article to the New York Times but that doesn’t make me a hot shot. Now, if they linked to my article I’d be walking around with a strut in my step.

Last week I launched a revolutionary 1-page website for my mother. That’s right, there are no other pages. I was lucky enough to have her give me the reins and do whatever I wanted. It contains a brief summary about the kind of business she runs (elder law), directions to the office and a contact form (or telephone number) to get in touch with the firm.

Websites can be as simple as one page, like this one for Nancy Wright.

Too easy? Shouldn’t it be? The cost of development and maintenance is considerably less than complex sites and doesn’t do a whole lot for her any ways. Plus, get this, it can still grow when needed. That’s right folks, you can start off small and add. For anyone who has started a successful business from the ground up this should already be a familiar mantra.

Update your thinking to 2010 and start your company’s website with one page.

agency · Apple · best practices · clients · design · internet · iPad · iPhone · mobile · one page · Search Engine Optimization · SEO · web · web 2.0 · website